Tide Distribution

O.D.M are releasing some brand new designs for Summer 2012! These fresh new colourful models are aimed at the ever growing LED watch market and the gadget watch market for young people between the ages of 18-30 and as always Tide Distribution will be distributing them exclusively in the UK. O.D.M are also extending their booming Hacker range of watches after instant success with their smart yet original design that had sophisticated young men adding unique timepieces to their outfits all over the country.

Sunstitch- Introducing the Sunstitch watch, the second design by Michael Young for O.D.M. a combination of their minimalistic style with a digital clockface that is powered by solar power and has a touch screen mechanism, making this a functional, eco-friendly yet fashionable product. It features two modes to tell the time by an LCA mode with a traditional display that shows the time with two arms pointing at the e hours and the minutes as usual. Or a digital display that is accessed by touching the clockface at 6’o clock and a large digital clock display appear, showing the time in a 24 hour format.

Made from a plastic case with a mineral lens, case diameter 45 mm, a P.U strap with a stainless steel buckle, digital movement operated by solar panel & battery (two way power) and all the other regular features such as sleep mode, date, EL light to name a few.

Illumi+- The Illumi+ is O.D.M’s second exclusive summer release with a smooth rounded design that is very pleasing to the eye with its vibrant, solid colourways that gives off a space-age feel with its LED clockface but also holds classic elements to it such as its traditional clasp fitting mechanism.

The Illumi+’s USP is exactly in the name, it’s luminous  digital watch display, allowing the wearer to see the time no matter what the visibility is in his/her surroundings. The other selling point for this watch is that the colourways vary greatly in style, ranging from a chic and subtle Black to a pronounced and brash Pink. The watch features the date, an alarm, an hourly chime and a free switch.

HACKER EXCLUSIVE- Michael Young and O.D.M have been collaborating yet again to create these new Hacker designs, showcasing Michael’s talents to make ground breaking and innovative creations, these designs are just an extension to the original range which will boost sales and tap back into its initial consumer market who are looking for a new addition to their collection.  

Tide Distribution are delighted to announce the arrival of high fashion brand Too Late to our range of brands, all of us here are extremely excited at our new appointment and we are certain that Too Late’s combination of useful, unique and diverse products are going to be a massive hit amongst the masses with their extensive range of silicone products.

The original watch range was Too Late’s first ever creation and was the launch of this incredible new fashion brand, with the quirky idea of it being packaged in a bottle, it undoubtedly stands out from the crowd coming in a fresh and vibrant range of colours as well as more traditional and formal colours such as Black and White. Being shock proof, scratch proof and water proof this watch can be used anywhere at anytime, a true everyday watch.  A great investment for on the go, active people who are on the cutting edge of fashion.  This tried and tested product’s trade price is £8.18 and it retails at £17.99.

The Mash-Up range is exactly that, a mash-up of original, smart conventional fashion and new age, futuristic detailing. With a removable timepiece, you can switch your styles with ease. Once again with a massive range of colours in both the wristbands and the timepiece, you can adapt your wristwear to any event! The Mash-up is a beautiful high fashion combination of specialised originality and clean, cutting edge design. The clockface only has the numbers 2 and 8 displayed,  which is to create the pun “it’s never 2 l8” which displays too late’s up to date knowledge of modern day culture. The impressively simple but unique Mash-up’s wristband trades at £4.09 and retails at £8.99 and the clockwork’s trade price is £19.99.

Too Late’s adventurous and brave style has also invaded the accessory market with fun and playful  toy-like accessories such as the product simply named the belt, one size fits all as you cut it to your size and you piece it together yourself!  Coming in a neat and spacious dome packaging resembling a sweet, this bright and cheerful belt is one of the interchangeable and useful accessories out there! With reversible sides, one being plain and neutral for more formal events and the other side being a contemporary stylish and modernised design belt. This stand out item trade’s at £13.18 and retails at £29.00

Too Late have revolutionised the wallet market with this simplistic and theft proof design, the wallet simply consists of two card holders, a condom holder and an area for money, specifically made for nights out, giving you what you need and nothing else, no hassle, no fuss, just a good looking wallet that does the job, its also theft proof due to its grip proof technology, making sure its sticks firmly in your pocket, coming in genius packaging yet again with a customised denim pocket which can also double up as a fun and trendy storage device for makeup, mp3 players, cigarettes etc. This simplistic yet trendy product trade’s at £8.18 and retails at £18.00

The brand was founded in 2007, following the intuition of the young Italian entrepreneur Ale Fogazzi, who discovered the now-famous silicon watch at the MOMA Store in NY.

Alessandro obtained the International distribution rights of the product and created the brand which today is interpreting the Italian flavor world-wide by turning the minimalistic watch into a must have item. With more than 2 million watches sold during the last 3 years, Too Late is widening its collections, creating products from scratch but sticking with its winning philosophy: high-end, detail-oriented, affordable items.

The ever popular watch brand Nooka have just launched their brand new and fun adventure time watch range, based on the cartoon network smash series featuring loveable characters Jake the dog and Finn the human. Nooka’s and new adventures quirky and alternative style mesh together perfectly and make for a colourful and eye catching timepiece appealing to a massive audience.

Created by Pendleton Ward, new adventure is the newest and fastest growing craze in animated television right now, topping television ratings on cartoon network with its unique viewing thus creating a popular cult all over the world amongst teens and adults due to its pun and innuendo filled humour. This leaves the door open for a huge target market as it hits a large range of age ranges.

The adventure time Jake watch (pictured left) coming in the Zub 20 Zirc style has proved to be a popular product due to its obvious uniqueness and stand out style statement, with Jake styled detail all over the watch, it’s a must have for any adventure time fan, this fun and fashionable watch is matched with all the practical and functional features as standard with the high quality Nooka range, this product trades at £62.50 and retails at £125.00

The adventure time Finn watch (pictured right) is in the one of a kind Zub Zot style in a baby blue colour, that blends beautifully with the bright yellow of the Jake watch, featuring a graphic of Finn’s face on the watch face with his trademark smile and unorthodox headwear. Even if you’re not a fan of adventure time, it’s funky and niche style will definitely appeal to Nooka followers, this special edition watch has all the Zub Zot features any other Zub Zot watch and possesses the same great build quality and functionality that you expect from Nooka, this product trades at £62.50 and retails at £125.00.

These products should sell well together thanks to the growing adventure time market and the limited merchandise it has so far received, it wouldn’t surprise me if it became a trend to wear the watches together  as the Blue and Yellow colours compliment each other well, not to mention the fact that fans of the show would love to match the characters up!

New to the UK are the brand new watch brand Mykonos, coming from Italy. They aim to make high fashion watches at a competitive price, and my word they have managed to do that, since their initial release in 2009 they have continued to grow and grow in popularity in Italy to the point where there is a cult following for this glamorous yet sophisticated brand.

Mykonos has had strong marketing support from the likes of the winner of Mr.Italia, GQ magazine and professional jeweler magazine giving it massive amounts of exposure back in Italy and is sure to receive a similar reception once it undergoes its extensive marketing campaign here in Great Britain.

One of the brands that are getting launched here in the UK are the funky stylish Paraga watch (pictured left) that has a very unique USP of allowing you to put your Facebook relationship status on the wristband, which is a very smart, appealing selling point as it is appealing to the massive audience of facebook users. The time is displayed by the use of 3 Triangles pointing to where the numbers would be. Trade £30.00. RRP £59.99

Also one of the other brands that are being distributed in the UK is the ever popular Visus watch (pictured right) the main staple of Mykonos’s range, with a super smooth and sophisticated style whilst having that interesting touch of the 3 rotating rings to display the time. It’s cheap but masculine, smart image was backed up by Mr.Italia endorsing the watch, coming in a range of Black, Blue, Pink and White face colours, offering a great range of diverse styles for people’s individual tastes. Trade £20.00 RRP £39.99

The Eclissi range (pictured left)   of watches uses a minimalistic style of fashion with a hint of chic about its styling and coming in a extensive range of colours once again means that it can be easily accessible to all women, as previously said, this product is more aimed at young women who want a glamorous watch with a chic style for a very competitive price. Trade £17.50. RRP £34.99

Mykonos’s brand new range of LED watches(pictured right) have proven to be extremely popular back in Italy and with the growing trend of LED watches right now, these are certain to sell, at the forefront of this is the world range, which is a selection of watches that can come with either the American, British, Cuban or the Italian flags on the face of the watch, obviously the British flag design will appeal to the British market, as well as the flag designs there is also the gold special edition watch that is also pictured. Both of these watches Trade at £17.50 and RRP at £34.99.

Exclusive to Tide Distribution is the brand new Hello Kitty watches by Nooka. Nooka’s rapid growth in popularity in the male watch market now leads to this impressive piece of business by joining with Hello Kitty to produce this cute watch aimed at females aged 16-25. Having been very successful whilst aiming at males, they are in good shape to become the market leader for females too.

The limited edition timepiece has been made to the Zub Zirc spec with the cute silk Hello Kitty graphic printed across the face showing off its iconic image.

With a clean and futuristic white finish this watch is fully functional as standard which is water resistant up to 3 ATM, an alarm, chronograph and of course the trademark time and date layout patented by Nooka.

Solidly held together by a co-moulded PU body and a screw-in stainless steel back with a 1 year warranty shows that Nooka develop quality timepieces and not simply good looking gimmicks.

With Hello Kitty making a resurgent return to prominence in the female fashion market after a few quiet years, this partnership of two emerging brands is sure to be a hit in the UK, with no competitors striking any kind of similar deals this is sure to grab the interest of Hello Kitty fans and female gadget fans across the nation.

The product trades at £62.50 and RRP’S at £125.00, aiming at the mid-price range of the watch market and is also in the mid-price range of Nooka’s production line.

This year we have decided to attend the Gadget show live event in Birmingham from the dates of 11 April- 15 April

Gadget show- Starting in 2004, The Gadget Show has gone on to be the nation’s number 1 gadget programme, which makes it the ideal event for us to launch the brand to the public and get a vast amount of product awareness to the target market, presented by the likes of Suzi Perry, Jason Bradbury and Ortis Deley who’ve kept entertaining gadget lovers around the nation for the last 8 years, it’s definitely set to be a high profile event. This will be a great event to get the products exposed to the mainstream public who may otherwise never discover these amazing products at amazing prices!

The new range of Gadget watches made by up and coming brands such as Time-It, Mykonos and Too Late are being showcased. Also we will have our more well-known brands that you know and love such as Nooka and O.D.M.  The show will be 4 days long (not at once obviously) and is held at the massive NEC Arena in Birmingham so there will be plenty of time for us to engage with customers and get the message out there!

We always try to be one step ahead and have only the cutting edge in fashionable, unique and revolutionary watches and we believe that these brands, in their own way can reflect everyone’s personality and style, no matter what day it is, what mood you’re in, we have a watch for everyone.

This event will create a solid foundation and fan base for these new products and raise demand for these brands.

These brands will also be launching promotional campaigns separate from this event which will yet again gather the interest of the growing gadget watch market across the globe right now, especially in Europe where all of these brands have had previous success.

Time-It are a hard working LED watch specialist based in Amsterdam. Their mission is to re-define time pieces through original quality timepieces, a bold statement for a bold watch design that’s totally unique. It retails at £89 and has received a design award recently; it’s launching in every continent in the world and has just released the world’s first LED watch app, allowing access to all the latest and coolest LED watch designs in the world!

Mykonos are our newest addition, their brand values are being unique, making quality watches and having a competitively priced, yet quality product, launching in Italy in 2009 and instantly gathering a cult following in its motherland its now expanding throughout Europe.

They’ve recently exhibited at MACEF at Milan in January and have been chosen to exhibit at the Top Drawer event in London, the biggest design/lifestyle/fashion gift event in the UK, so there will certainly be demand! The watches launching are the Visus watch and the brand new Paraga watch exclusively releasing in 2012, retailing at £37.50 and £39.99 respectively.

Too Late are a rapidly expanding brand originating from Italy yet again with it brand values being a minimalistic style of design, high end fashion and interpreting its audience’s needs, headed by young Italian entrepreneur Ale Fogazzi who discovered the world renown silicone watch in New York, selling more than 2 million watches in 3 years shows the pedigree of this simple yet desirable design, the minimalistic design will attract a similar market to the gadget watch market as its also brand new and trending, this market is always looking for new, fresh and exciting designs so this fits the mould perfectly, especially at the lower budget end of the market with its retail price at £17.99.

Irreverence, innovation and creativity are the fundamental aspects which Too Late lifestyle is in constant accordance with. Research on materials and innovative design are the weapons which Too Late uses to create beauty for and with its audience.

If your interested in stocking any of these brands then get in touch with Andrew at sales@tideditribution.co.uk or 0844 812 6061

NOOKA is the brand on everyone’s lips at Tide Distribution at the moment!

Tide’s management team will be demonstrating the brand at the forthcoming Slide show, in Telford, from Sunday 12 to Tuesday 14 February.

Our agent will also be showing the brand along with ODM at the edgy Margin Trade Show, London, on Sunday 12th and Monday 13th February.

Nooka has just released its first IOS app, which means fans can turn their devices into one of four interfaces – the ZenH, ZenV, Zot and/or Zirc – with a customisable colour schemes.

And as if that wasn’t enough, the Zibi and Zub Zan have just launched in the UK and Ireland at unbeatable prices!

The recommended retail price of both the Zibi and Zub Zan are just £99. That makes them the cheapest watches in the Nooka range!.

Existing Nooka styles were released in a number of new colourways this month. Existing Nooka styles include the ZenH, ZenV, Zot, Zirc and Zaz.

Nooka’s brand values are universal communication, passion, interaction, purpose, inspiration and futurism.

The company’s futuristic styles showcase its belief that “the future should not look like the past.” Its ethos is to blur the boundaries between design and lifestyle.

The New York-based brand lives its values by sponsoring a number of bike and board sports personalities including Steve McCann, Mike Spinner, Edwin Delarosa,

Morgan Wade and snowboarder Kaitlyn Farrington.

It’s also gained a cult following among celebrity fans Black Eyes Peas, Miley Cirus & Justin Bieber.

Tide Distribution are now the sole distributor for the UK & Ireland of Italian watch brand Mykonos, named after the Greek island.

Mykonos is brand new to the UK and Ireland, and so we are currently looking to target a number of retailers to take on the brand to form foundations and to be the target of all promotional material.

The average RRP is £30, and there is a 2.2 mark-up on all watches.

If you would like to talk to an account manager regarding Mykonos watches, then please contact us on 0844 812 6061 or email us at sales@tidedistribution.com

NOOKA has just announced its first venture into iPhone apps!

The app will turn any IOS device into a Nooka experience with the addition of a world time clock.

The clock allows users to register the time throughout the world at the same time. An alarm, stopwatch and timer functions are also available.

The free app includes Yourtime mode, which turns iphones into one of the four Nooka interfaces – the ZenH, ZenV, Zot and/or Zirc with a customisable colour scheme.

The full version, retailing for 69p, includes Yourtime mode with a push-function alarm, stopwatch, push-function timer and worldtime clock, which allows users to register time throughout the world at the same time.

The Nooka app, available now from ITunes, was built using foneClay’s Studio Technology.

Foneclay’s goal is to make mobile telephones the most personal form of device using cloud-based technology.

Its services are built so users can customise, test and distribute applications or mobile devices and tablets.

Nooka is a New York-based design company founded by artist/designer Matthew Waldman.

Nooka’ s brand values are universal communication, passion, interaction, purpose, inspiration and futurism.

The company’s futuristic styles showcase its belief that “the future should not look like the past.” Its ethos is to blur the boundaries between design and lifestyle.

Pre-dominantly known for its accessories, Nooka has just released several new watch styles including the Zibi and Zub Zan in the UK.

Existing styles are now available in a number of new colourways – all exclusively available to retailers from Tide Distribution in the UK and Ireland.

NOTES TO EDITORS

For more information contact Judith Dunn, PR at Tide Distribution, on (0191) 587 9835,  0789 171 8698 or pr@tidedistribution.com

Nooka is an American company with offices in Tokyo and produce a range of unique watches, sunglasses, belts and other accessories.

It has launched collaborations with MTV, Spongebob Square Pants and many others.

With celebrity fans including the Black Eyes Peas, Miley Cirus & Justin Bieber, Nooka is becoming one of the world’s hottest accessory brands.

Nooka lives its brand values by sponsoring a number of bike and board sports personalities including BMX riders Steve McCann, Mike Spinner, Edwin Delarosa and Morgan Wade and professional snowboarder Kaitlyn Farrington.

We are pleased to announce that Nooka and ODM will be attending the Margin Trade Show on Sunday 12th and Monday 13th February 2012.

The show is great for young brands to show their ranges to independent and chain fashion shops.

Our agent Jan will be there, so be sure to say ‘HELLO’

If you would like to stock Nooka, ODM or any of the brands we manage  in the UK & Ireland then please call us on 08844 812 6061 or email us at sales@tidedistribution.com